Thanks to the Long Tail of nowadays economy, it’s virtually guaranteed that every entrepreneur who started a reseller hosting business(or other small business) to have sales. Thus, everyone that has an online business will make money on the internet.

Yet, an entrepreneur should know way before starting that a business needs marketing. And to market a small(or big) business, you need to invest. Time, money, efforts.

Thanks to the rules of the digital economy, even small business marketing is accessible and acquirable.

There are tools that will help you market your small business for, in essence, symbolical price.

These marketing tools for small business could be absolutely invaluable.

But there are thousands of them online, the search for those who are right for you could be frustrating and time-consuming.

Thus, may be useful have a list of tools for small business at hand.

Most of them, naturally, are way too famous for you not to know them. Still, they are important for the marketing of your business. That is why I figured, it is good a to have a little reminder of them.

Facebook Ads

Facebook Advertising has a lot of valuable features. The main one, of course, is the possible reach of millions of users all over the world.

Facebook Ads is, by now, one of the largest and most valuable advertising platforms.

The reason for this is the low price that you pay if the ads are correctly optimized (especially in some industries), and the wide reach of potential customers.

Of course, you can target a specific type of people by segmenting them on every base you need.

Being it gender, location, age or another demographic metric, Facebook Ads, will allow you to specifically target your ads to the group of people that you think is most proper.

Facebook Ads is probably the most used tool for small business available.

Google Adwords

Google is used daily by people who are searching information, products, services. They are going online to get knowledge and to shop. In other words, they want to buy what you are selling.

Google AdWords is one of the most effective advertising tools for small business.

It is one of the most effective advertising platforms by large. And for a good reason.

It is not only coming for a good price, but AdWords is only triggered, and thus, paid for, only if someone is:

1. Making a search query that has keywords that trigger your ad.
2. Click on your ad (depending on how you’ve set the ad).

Google Trends

Google Trends is a good tool for small business because it will help you define the online trends (obvious from the name of the tool).

A lot of people are neglecting the potential of Google Trends, merely because they are unable to grasp its importance.

Google Trends is not exactly a tool for small business but still, it is free and accessible for everyone. Thus, it would be stupid to have an online business and not to take advantage of it.

It will allow you to compare the number of searches that people make on Google for the terms that interest you. This information will allow you to define how trendy your industry is. And thus, will allow you to make the right moves.

Medium

Medium is free for all blog, if I may say. The website allows you to publish content visible to everyone else on the site.

If you are doing it right, Medium could bring not only visits on your website but also higher ranking in the search engines, and brand advocates.

Today, taking advantage of tools like this is a must, if you want to survive on the market.

The only downside (when speaking of small business) of Medium is that the website is international. Which could bring more ill than good if you are not shipping outside of your country.

Still, it is a tool for small business that is worth considering.

Siteliner

Siteliner is a tool that will help you identify duplicate content. Even though the free version is limited to a certain number of pages, the tool will help you understand your website better. And thus, improve it.

When you enter on Sideliner’s website a large text field will welcome you. Simply fill it with the URL that interests you and press the Go button. You’ll receive a large amount of actionable data, like:

• Duplicate content
• Common content
• Unique content
• Average page size
• Average page load time
• Number of words per page
• Internal links
• External links
• Text-to-HTML ratio

To Wrap up

To market a small business is not a simple task. Especially if the budget is tight. But there are some tools that are worth paying for. They are able to present you with more value than the money you’ve spent.

And in the end, it is worth it.

Other of the tools for small business will give you enough value even in their free versions. Take advantage of those too.

Once you’ve started your business, you got to know that most of your work will be to market it. People have to know that you sell what you sell. Otherwise, you might as well not exist.

As already mentioned, there are thousands of tools for small business online, still, the tools listed are capable to be crucial for your business.

They can be the difference between existing and vanishing in the oblivion.

Trading is an action embedded so deep in our psyche that it was able to develop us as a species. Nothing would be as we know it if we were not able to put our trust in another human being and that way to trade with him or her. And although trading is something that we do from as long, as the humanity exists with the passing of time and the development of what we know as the market, the rules changed.

Nowadays, to buy something, most often than not, we need to put our trust in an abstract idea. An idea that often is a complex construction of words, design, and symbols which are selected in such a way, that they are sometimes able to provoke feeling so deep that we perceive them as a living organism.

These complex construction of words, design, and symbols are, of course, what we refer as a brand. And all of these brands get to be trusted, or untrusted, loved, or hated. Much like human beings, only if no one knows about the existence of a particular brand, no one feels anything about it.

On every other occasion, they provoke strong emotions in us. The most polished, and well known of these brands, of course, receive the most love… and hate. As cited in Walter Isaacson’s book, Steve Jobs claims that only the mediocre people, brands, and ideas do not provoke feelings in us. And these feelings could be either positive or negative, but never indifferent.

Therefore, the more love a brand gets, the higher it can charge for the products or services that it offers. But it’s not that simple.

Creating a Brand

Creating a brand is a complex and time-consuming task. Of course, you are perfectly capable of selling without putting all these efforts to build something trustworthy, but in almost every case by salting away energy, you will hurt your business’ future.

Thus, if you are about to count on your business to help you in any coming moment of your life, you probably should invest the time necessary for brand creation.

Creating a brand is, in essence, a single task. Yet, you could easily split it in a few, smaller and easier to achieve ones.

Even before you start building your brand, you need to know a few things which will help you not only with its creation as a whole but also with coping with the smaller tasks. Namely, those brand building elements are what your target audience is, what your core values will be, and what your competitive advantages will be.

Figuring these factors out will determine whether you’ll compete on price or on value.

Before we examine them, let’s find out the difference in those competitive advantages and why you should prefer the one over the another.

Creating a Brand by Competing on Price

Pricing is a whole another set of knowledge, impossible to fit in the bound of this or any other article. Thus, it will be better if we look at it through the prism of brand creation.

Price competing is a vicious game. You may lower the amount you charge your customers to a limited amount. At a certain moment, the amount that you charge could reflect harshly on the existence of your business. When, and if that time comes, you’ll be unable to pay your duties. And while you were charging a, more or less, the symbolic amount for your services or products, the technology was developing right in front of you. And the next thing you see is someone who took advantage of this technological development and thus, was able to present the same(or even better) product for half of what you charge for it.

Mainly, because you were had a small profit margin to begin with, you couldn’t save any money in order to implement the new technology into your business. Thus, dooming your business to a certain disappearance.

There are of course businesses that are more than successful by competing on price. But they are merely exceptions that confirm the principle. That aside, the businesses that are using price as a main competitive advantage, are presumed mediocre in a global market where people can buy the desired products from every part of the globe.

Just think about the smartphone market. There are a few brands, selling value and everyone knows them. All the other brands compete on price, and most of them merely surviving.

Creating a Brand by Competing on Value

Continuing the last mentioned example (the smartphone market), I am sure that when a few phone manufacturers poped-up out of your mind. Automatically. You know them. I know them. Everybody knows them.

These brands, above all else, are absolutely capable not only to create a really beautiful product, but they are also the ones that you and I think about when the words ‘premium smartphone brand’ are said.

Creating a brand by competing on value is harder to accomplish. Yet, doing so will present you a lot of important options, unavailable for those who are competing on price.

• Being at the top of the consumer’s mind – When we say a ‘premium brand’ almost every one of us is getting an idea of a brand that they perceive is a premium one. And the perception of a brand as the premium is associated with the higher price of the product or service, but also with a higher quality. We all love the higher quality. Thus, when we think of a quality in a certain field, we almost instantly (and always) think of a certain brand. Period.
• Ability to charge higher – Value costs. Everyone knows it. And if you are about to create a high-quality product (or service), people will eagerly pay higher for it, once they know what they are paying for. And to let them know that they’ll get higher quality takes time, but also efforts and focus on the brand creating process.
• Instant recognition, and thus, trust – Once you obtain the position of a high-value product in the mind of your target group, your brand will be so recognizable that, it will instantly perceive as trustworthy.
• More distributors and resellers will be willing to sell your products – Of course, the more people know and search your product, the more distributors will be eager to work with you. Better contract conditions will be offered to you.

Key Elements of Brand Creation

The Free Web Hosting pioneer AwardSpace have a great article on How to Build a Brand Identity. Thus, it is virtually meaningless to cover the topic once again.

They’ve figured five main factors of brand identity building.

Namely:

• Defining key qualities
• Knowing your target audience
• Designing a unique logo and tagline
• Web presence
• Staying true to yourself

If you missed it, here is a link to AwardSpace’s article.

You need to keep in mind that all of the listed factors have to be congruent with each other. And for your newly created brand to be perceived as a high-quality one you definitely have to keep its integrity and independence.  One of the most obvious ways to do so is to build your brand’s web presence on owned domain.

Conclusion

Life is colorful. Businesses, as well as people, are very different from one another and do have their personal characteristics that help us to distinguish them from one another. That comes to show that every one of us can decide to whom to sell and how to sell. How to compete and how to win.

Honestly, it is possible to win by competing on value, as well by competing on price. But if you are after brand creation that will last, the chances are that the best approach is to go for value.

Valuable services and products are selling themselves automatically.

Taking care of your brand, and thus, of your customers is an always repaying effort. Investing the efforts and (if necessary) the money to get a nice website design, a company policy that serves the customers, and a few additional small but nice touches on the service as a whole, are actions that you definitely should consider when starting a business.

Whether you decide to compete on value or on price, you have the obligation to take care of your customers. And if you are about to do the latest, why don’t you give them the high-quality product they deserve?

Once you’ve signed up for а reseller hosting program, you may find yourself in a situation where you don’t know how to approach your clients-to-be, or even who they are. This is the exact reason you need some type of market positioning. Taking care of that will help you if you are creating a brand. That way, you’ll easily identify who your clients are, and how to talk to them.

Market positioning is something that nearly every business needs to do, or better yet – start with. It will make all of your marketing efforts easier, and well targeted. Most of all, taking care of your marketing positioning will attract the customers that you want, and put off the ones that you don’t.

Wait! What does ‘the clients I don’t want’ mean? I am a small business owner, I need all the clients I can get. – may go through your head.

And that’s a reasonable thought.

Every business needs clients. Period. But it may not be that smart to try to appeal to everyone. That is why you need some type of market positioning.

Market Positioning

When you decide that you’ll enter the market (any market), you have to find out what, how, and to whom you will sell. It is a process which helps both sides of the sale.

First, it will prevent you from most of the possible marketing confusion that may occur in your communication. And once you’ve created the right messages, for the right audience, all of the other people that may see it, will understand that the product is not created for them. Thus, you won’t have to split your attention to both people that will buy, and those who just haven’t figured out that what you sell is not for them.

You may wonder what is positioning in marketing by definition, and that is a fair question. To answer that question, let’s take the definition, given by Strategic CFO, and analyze it.

Marketing Positioning Definition

In marketing and business strategy, market position refers to the consumer’s perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

We, humans, are wired in such a way that we conceptualize everything that we’ve stumbled upon. Thus, we build some kind of perception about it. Meaning, everyone that sees your logo, website, products/services, or gets to know your brand in another way, will have a perception about it. People will naturally like or dislike something, will feel like they’ve found the product they’ve always wanted or one that is just not for them.

Let’s take a look at the example that Strategic CFO has suggested:

For example, a car maker may position itself as a luxury status symbol. Whereas a battery maker may position its batteries as the most reliable and long-lasting. And a fast-food restaurant chain may position itself as a provider of cheap and quick standardized meals. A coffee company may position itself as a source of premium upscale coffee beverages. Then a retailer might position itself as a place to buy household necessities at low prices. And a computer company may position itself as offering hip, innovative, and user-friendly technology products.

As you can see there are a lot of ways to position your business. And not only that, even if you consider a specific market position, there are a lot of ways to achieve that perception in people’s minds.

Establish Market Position by Focusing on Fewer Products

You know who has the perfect market positioning? Apple Inc.

It is not only that they’ve positioned their products as a high-end technology that ‘just works’. Everyone that has ever seen any of the products of Apple will naturally perceive them as something that works smoothly, it is nice to touch, nice to look at, and overall something that you just want to have.

Maybe their products became way too mainstream, but at least with their pricing, Apple has stated clearly not everyone should have an iPhone. It is a special phone, for special people.

It was the same in the early 2000’s with the release of the first iPod. Back then the company made sure that everyone around you will know that you own an iPod. How? By adding the (back then) outstanding white headphones.

Nowadays, there are a lot of companies that are also creating products, which are capable to make you feel like the Apple products do. Yet again, almost all of them are creating products for every market segment. Where the market positioning of Apple is specific and clear. As if they say ‘we know who our clients are, and we sell to them. We don’t need for everyone to have an iPhone’. Although that made the product so desired that in reality a lot of people do have an Apple product.

To establish their market position Apple is using mainly the pricing (and of course the quality of their products). But the way they’ve established the prices of their products is possible mainly because of the number of products they release and offer.

If Apple had an iPhone for every market segment, what would make them stand out? Probably nothing.

How to Position Your Reseller Hosting Business

When building your reseller hosting business, you should consider the task of market positioning as the first thing you have to do.

We know that for some of our customers it is important to find a way to distinguish themselves on the market. That is why we figured that you may want to add or remove products. And yes, you can do that.

If you that is what you want, you can offer only free hosting service. Or use it as a competitive advantage. Because yes, it is a competitive advantage. It is a way to establish a market position. And it is one worth considering.

Yet again, you may want to offer a more premium service, and to avoid the free, and shared hosting costumers. Which is again, perfectly fine.

In order to position your reseller hosting website, you definitely should find a way to distinguish your brand from all the others.

You may do so by an all-inclusive service. Meaning, you’ll offer web hosting, web development, digital marketing, maintenance…

On the other hand, you may decide to offer just one of each plan.

Well, you have options to play with.

Conclusion

Market positioning is art all by itself.  You may or may not like it, but in order for your business to make a statement, and for your brand to be one that people recognize, you need to make it obvious what you are offering, and to whom you are eager to sell.

There are a lot of market positions that may serve you. And serve you well. It is all about how good are you at making a difference, and, of course, exactly where you want to be in people’s minds.

Entrepreneurship could be a really lonesome venture. Maybe your friends are joking about your aspirations, and your family doesn’t support you, maybe your jobs and school are standing in your way.

When everything stands in your way and there is no one that understands you, there is just so much that you can achieve. Just so far you can go.

Read: Do You Have What it Takes to be an Entrepreneur

As the African proverb goes  ‘If you want to go fast, go alone. If you want to go far, go together.’

If you don’t meet other entrepreneurs, you’ll be alone, and whatever you are doing is going to give you less joy, and you’ll feel less understood.

To start an online business is one thing. It is radically different to enjoy the process.

Why You Need to Become Part of a Community of Entrepreneurs

We, people, are social beings. We get together thanks to lots of reasons. We may like the same music, the same places, we could have the same goals, aspirations, and dreams. And whatever the specific reasons are, we tend to go with those, who are part of the tribes that we are part of.

If you decide to meet other entrepreneurs, that will not only make you feel supported and understood but could lead to new ideas, and connections which may help you with what you do.

Becoming a part of entrepreneur community, as you can see, will only benefit you and your business.

If you are thinking about starting a home business the first thing you need to consider is why. Think about your agendas, your passion and the outcome you wish to achieve. This will be at the base of everything you do.

Are you driven by finances, by your passion, or maybe by sharing with the world your talent? When you figure that out, you can start by exploring the ways of starting a home business.

And yes. This means it is possible.

When people start their own business, they are most likely to think about a lot of different achievements. However, the best idea to start with is considering a home business through which to leave your own mark.

First Steps In Starting A Home Business

First of all, take time to think about your talents, what you are good at, what interests you and what would be useful for your readers, followers, and buyers. Maybe you are good at hand-made objects, and maybe you want to be a web hosting reseller. Either way, you can definitely do it at home.

The second point you need to always keep in mind is that you will be self-employed. While this comes with a lot of advantages you might think of, it also comes with a lot of self-responsibilities.

You need to motivate yourself. Perhaps read some books to do that. You also need to make sure you are not easy on yourself and don’t disregard your work, just because you can and you are your own boss. Sometimes it won’t be easy but pushing yourself always works.  Not only with starting a home business but also when life kicks in.

If you need motivational advices and quotes make sure to follow us on Facebook where you can find the most convenient tips for successful home business.

Not only you’ll be self-employed but you will be working from home. These two combined would mean that you can be easily distracted and sometimes perhaps not encourage yourself enough. Try to think of some ways to be fully committed and to think of your home as a workplace.

Be Confident About Your Idea

A lot of entrepreneurs forget that starting a home business not always works. And others think only about that and stop themselves. I know it’s hard, but you need to be in the middle. Think like both of them.

Yes, not everything you come upon about is going to be a great idea and make you famous and rich. But at the same time, you never know until you try. If you already tried to start a business from home and failed then simply try again.

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”. – Samuel Beckett

If you are thinking about a reseller hosting business you should know it is even easier than it sounds. You don’t even need the technical knowledge at web hosting. Even more, it is one of the best ideas for starting a home business and a great way to grow your income. You simply need to come up with a business plan and then put it to action.

Plan Your Concept

Let’s say your idea is a little bit more different – it doesn’t change anything. The steps for you would be the same. Whatever you decide to do from home it still needs to be given a lot of thought. And this doesn’t necessarily mean considering only your idea for a business.

You can also read these ideas for your online side business.

It also means to include in your plan how much time a day you will be spending and which days. Furthermore, how to make your workspace at home comfortable. Why not an office next to the kitchen? Determine your budget. Do you even have any? How much are you willing to spend for your start-up? How much do you want to gain after that?

 The questions you need to ask yourself when you are starting a home business are indeed a lot. Maybe that’s why some people say creating your business plan takes longer than actually starting it.  

Prepare The Required Documents

Now let’s cut to the chase. Starting a business from home is possible but it also comes with a lot of legal matters that you have to prepare yourself for. You can start with the easy one (and find out later it’s not so easy) and come up with a name for your business.

Try not to spend a lot of time in that because there is no perfect dream name. If there was, it’s probably already taken. Just be creative, make it simple and interesting for people so that they will easily remember it. Don’t forget to register your trade name.

If you are based in the territory of the USA you also need Employer Identification Number which is the federal tax number used to identify your business. If you are based elsewhere find out about the taxes’ policy in your country when you own a business.

Furthermore, you need a business license. It doesn’t take long but it’s a must if you want to be precise about everything you’re about to do.

Open a business bank account, create business email, start with tools for small business that you can use for keeping track of your future success, finance, bank accounts and etc. You can use this data later when you are growing to remember what works for your business and what you can change to improve it.

Keep in mind that you won’t be needing any of that if your business idea is for reselling hosting. It’s much easier and simpler.  

In Conclusion

Starting a home business can be a great gift from you to you. But don’t forget it can also blur the line between home life and home business. Try not to spent long hours working although hard work pays off. Your social life should be separated and not consumed by your business.

And the opposite – don’t get easily distracted by your environment at home. Make a commitment. Be disciplined about your work effort. Promise to yourself first that you will fulfill your main task – make your home business successful.

For final thoughts, I saved my favorite. Patience. Whatever you are doing in life – starting a business, remodeling your house, building an empire or saving money for a car – motivation and patience walk hand in hand. You need to be driven by passion, desire, and dreams, but you have to be patient to actually get them. Take your time. Wait for the best to come. And if you are reading this, it is probably already on its way.

Instagram, with more than 700 million monthly active users, now has over 8 million accounts using business profiles. People go there to discover new, beautiful and inspiring things, most of which they care about, have interest for and want to follow. This includes posts by brands they like and business they are fond of.

1. Why Should You Create A Business Instagram Account?

Statistics show that:

3 200 Million+ Instagram users visit at least one Business Profile daily.

Also, 60% of people say they discover new products on Instagram.

Sounds good, right? Technology is growing, the Internet is consuming our days, but when it comes to business you cannot disregard the facts. If you want to be running a successful business, you should definitely consider having a business Instagram account. We recently starting our own, so follow us on Instagram, we’ll be sharing a lot of inspirations.

It doesn’t matter if your business is an e-commerce, if you are a reseller of free hosting, or you are a blogger that loves traveling. Either way, sharing interesting content with your customers, readers, followers, and buyers, could be a big step in expanding your work.

Social Media has become a huge part of marketing strategies, the life of business and the bond with followers. As it is growing its influence, people start to neglect a lot of important facts about it. So check out 5 facts about social media that are more important than we think.

2. Start Creating A Business Instagram Account.

Creating your business account is actually very easy. However, maintaining your profile after that might be a little more challenging. But the sooner you start, the better chance there is to grow your business.

First of all, think of a plan. But don’t spend too much time on it, because sometimes ideas come when you start creating.

Instagram has prepared a guide to creating a business Instagram account that might be interesting for you to take a look at.

 2.1. If You Don’t Have An Account At All

If you are just starting on Instagram, you can begin by downloading the app.

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store.

When you are signing up, make sure to create an account with your business email. This will help you communicate later with people who are interested in your business services.

There will be an option to connect with your Facebook, but I advise you not to do it. It will connect your personal Facebook profile and this is your business, so you shouldn’t mix them up.

2.2 Username, Friends & Photo

The next step will be creating your username. If it’s presenting your company, then it should be the company’s name. If it is not, think of something creative and easily recognizable.

Same goes for your profile picture. The photo could be your logo, your name again or anything else that associates with your brand. This is not your personal profile, so skip your self-photos.

Instagram will ask you to follow some of your contacts or Facebook friends (if you connected it anyway). For now, you can skip this step. Before all, finish with filling the information. Upload your picture, post something, write your bio and contacts. Only then, you can start following people.

2.3 Bio and profile

When you start filling in your bio information, you should know that there are limited characters that you can use. So, take time to figure out the best way to present your business in just a few words.

This section is actually the only one in your profile where you can put a clickable URL. You can put a URL in the caption of a certain photo, but it won’t be possible for people to click on it. So, you should put a link to your website in your bio if you want to attract people to it.

3. Create a business Instagram account

If you already have an account and you simply want to change it to a business Instagram account, these few words are for you!

The following pictures are for your facilitation. Go to” Settings”, “Account” after that – “Switch to a business account” and then “Sign up”. Make sure your profile is set to Public. Private accounts can’t switch to Business Accounts.

Once you have created the business Instagram account, you can add business information like store hours, business address, phone number, website and Facebook page.

4.Insights

When you create your business Instagram account, you can: 

Get real time metrics on how your stories and promoted posts perform throughout the day.

Get insights into your followers and how they interact with your posts and stories.

You can find out if your likes and followers are coming from following a certain hashtag, or because of the location you added. You can keep track of how many men and women follow your profile, what percentage are from the USA or from Europe. Then divide them by towns and cities. You can view insights for specific posts and stories to see how each performed.

4.1 On a single post or your profile:

Impressions – The number of times your posts and stories were on-screen.

Reach – The number of unique accounts who viewed your posts and stories

Website Clicks – The number of clicks to links you’ve included in your business profile description

Profile Visits – The number of times an account clicks on your username (to visit your profile)

4.2 In your stories:

Taps forward – The number of times someone taps to skip to the next piece of your story

Taps back – The number of times someone taps to go back to a previous piece of your story.

Replies – The number of times people send messages through the Send Message option.

Swipe away – The number of times someone swipes to skip to the next account’s story

Exits – The number of times someone leaves the stories viewer to return to their feed

1/3 of the most viewed stories are from businesses.6

5. Instagram content

Now, if you are a businessman or an entrepreneur, you probably don’t want to think about creative content and photos. If you can hire a digital marketing agency, it would be easier for you. If not, here are some tips.

You don’t need to be a professional photographer. You need a little bit of creativity and some inspiring captions. Before you start posting, you can look at some other business Instagram accounts, check out what they post and when.

5.1 Hashtags, Captions And Engaging

Some people think that hashtags are used in a funny way and don’t bring any actual advantage on Instagram. This is not true at all. It is actually the best way for a lot of people to find your account and interact. To make sure you use the proper hashtags, you can do a little research and check which are most used and searched for.

When you think about your captions in your business Instagram account, you should also think about engaging with your followers. What does your business stand for? What message do you want to send? Think about communication with people.

     6.Think of a strategy

As with any other social media or advertisement, thinking about a strategy is a must-do. As I already marked that it is very important to have a plan. When you post on Instagram, think about what audience do you have here in particular and what do you want them to know.

Instagram should be entertaining for you and it is for people to enjoy their time. So, if you are stressing too much about it, it probably won’t work well.

When it comes to social media, we are either all experts or we all need something more in order to be better. Social media questions are not 10, they are not 20, they could be a lot more or a lot less. It all comes down to when you’ve started and how much you’ve learned so far. But I’m going to start with these 10 social media questions because they really are the most asked, especially for beginners.

1. Do I Have to Be on Every Social Network?

No!

First of all, as much as I would like to advise you to get everywhere, it doesn’t work this way. Of course, it won’t hurt your business in any way and if you can do it, sure – go for it. But you are most likely to just waste your time. Every business has its own audience. This means that your social media presence should be compliant with the target group.

Figure out what that group is. Research. Even more what social media are your customers using, where do they ask questions, where do they prefer to comment or involve in. After that, you’ll have the answer to one of the most important social media questions – which social media channels are perfect for your business.

2. Do I Still Need Social Media if I’m in Not so Interesting Business?

You bet you do!

There is no boring industry, there is no business too small, there is no reason for you to miss this opportunity. Social media presence gives you the chance to connect with the right people. It doesn’t really matter what exactly is your line of work. What matters is that everyone in your target group can be reached easily – by a few clicks and a few follows.

Do you really want to miss that just because you think you don’t need social media?

3. How Do I Get More Followers?

Maybe I should have started with that. This is probably the most asked of social media questions. Everyone wants to know how to gain more followers. You haven’t started and you are already wondering what to do more to grow. Well, these are not flowers we are talking about.

It’s people and it’s how they do it. They don’t follow a particular profile in the beginning. You need to convince them that your content is going to be worth their “like”.

The best answer to this is “Be patient”. They will naturally increase their amount as you share more and more creative and interesting content.

However, if you are impatient, you can try boosts, ads and buying audience which I will tell you all about answering the next of social media questions.

4.      Should I Pay for Social Media Advertising?

“Pay to Play” They Say!

All of social media channels have been growing extremely fast. As they do that, it has become more and more difficult to raise organic traffic. Just like when you expand your business you have to upgrade your free web hosting to shared hosting, you have to make sure you grow your social media presence. And even if your business Is Reseller Hosting you still need to promote your services.

Facebook, Instagram, Twitter, Pinterest – they all want you to pay to get you the traffic. They hardly let you do it without giving money. And why should they? It’s their business, of course, they want to earn.

Furthermore, if you don’t think you should advertise just because you already have enough followers, you might want to check your reach. You can have 20k followers and yet, your post to reach only 10 of them. This is not because they were not online when you posted it, or they simply didn’t scroll. It’s just how social media channels work.

So, think again. Do you want to reach and get more people to engage, furthermore, buy or use your services? Okay, here is how it works.

4.1. Advertising

As I already said, and you probably know, on Facebook you can boost a post. Happily, you can choose which audience to reach. You can think of a lot of ways of advertising.

Post something only for your followers, boost it to everyone who liked your page. Post to promote something new you are offering, boost it by location, gender or age.

Advertising on Instagram also has its ways. You can promote a certain post, photo, video or a story. You can add a button “Learn More” and link it to your website or a page you want. On Instagram, you can also promote by demographics, location, even interests, and behavior. So, it’s easier to pick your audience.

On Twitter, you have to think if you want to raise awareness of a specific tweet, attract new followers, send traffic to your website, or increase engagement. After that, you have to choose again what your audience is.

Payment works with an auction – you decide how much you will pay for each interaction, such as a new follower or a click to your website. Or you can use automatic bidding, which determines best bid cost.

You can also pay for advertising with:

Google Ads  / Here are some tips for using AdWords 

Pinterest Ads   

LinkedIn Ads 

5. What Type of Content Should I Share?

Now that you know how to choose the right channel for your business, and I’ve answered half of the social media questions, you have an idea that your content too should be connected to your audience. Find out what they want, and you’ll get one step closer.

Also, find your own voice and share a story. People love when they can connect and feel the content they find on social media.

So, try to share a personal story for you, your staff or some of your customers. Share facts, share faces and thoughts. Most importantly, find your voice. Be original and interesting.

Last, but not least, keep in mind that the content should be pursuant with the social media you are using. Don’t share an article on Instagram or a song on Twitter. Know your place.

6. How Often Should I Post?

And how often should you feed your dog? When it’s hungry, right? Same goes for social media. But how can you know when exactly your followers need something new from you?

Thankfully, there are a lot of studies and data that helps us with that. Actually, a lot of the social media questions can be answered by looking into data analysis.

Keeping it short, here is how the data looks like:

Facebook
Minimum: 3 per week  Maximum: 10 per week
Twitter
Minimum: 5 per day   Maximum: None
LinkedIn
Minimum: 2 per week   Maximum: 5 per week
Instagram:
Minimum: 1 per day   Maximum 1 per day (how easy, right?)

7. What’s the Best Time to Post?

There are a lot of different data analysis about when is the best way to post. For our convenience, there are insights with almost every analytic tool. This means by using them, you can track the engagements. For example, when your audience is active when are they most likely to like your post, which days and which hours.

Also, there are also some general statistics.

On Facebook the best time to post is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.

 

Tweets posted between noon and 6 p.m. get noticed more. Bonus tip: If you’re looking to increase your chances at retweets, shoot for 5 p.m. That hour often sees a spike in retweets, probably because people hop on Twitter after leaving work.

 

Instagram: Posts between 2 am and 5 am receive the highest engagement because the photos are among the first followers see when they wake up.

8. Does Social Media Affect SEO?

Truth is Search Engines claim that they do not consider social media as ranking factors, but if you do it the right way you might find some benefits.

First, by managing social media channels, you get brand awareness. This can later help you get searches by your domain name. And this is always good for SEO.

Sharing on social media leads to an only beautiful outcome. If you share your new blog post on any social media, someone might like it. They’ll decide to share it. Some of their followers will do the same. In the end, it might get to another blogger. He or she may decide to share it in their next blog post. As a result, it’s a circle that can only lead to good SEO.

9. How to get my customers involved and engaged

The important thing is that you already know you need to do that.

It’s very important to interact with your followers because you increase their interest and potentially their act of purchase.

There are a few easy ways to do that. You can first ask them a question. There are polls in Facebook and Instagram and they are easy to use. Also, ask a question on Twitter and if it’s a good one it will get a lot of retweets.

You can do it just to increase engagement but you can also use it for something important for your business. For example, you want to change your slogan. Tell them a few you thought about and ask which one they like the most. Or ask about a change they would make in your website. Ask anything. You can’t do it wrong.

Even more – run a contest, tell them to use a certain hashtag to participate. Also, give them a nice gift after that. Use your imagination.

There are many more ideas for communicating with your followers. Don’t be afraid to try a lot of them. It will only help your business and your awareness of the problems and desires of your customers.

10. How can I measure success on social media?

Finally, that’s a good question. I saved it for last because it comes after you did everything else. You posted, shared, advertised. Now you need to learn how exactly that helped you. Measuring and following every engagement and reach is really important. You can do that with Google Analytics. Also, every social media business profile has insights as I mentioned.

This is a long topic and there are a lot of important points, so there will be a following post about this last matter. Keep following our blog to find the answer to the last of social media questions.

Here are some more articles you might find interesting about social media:

5 Facts About Social Media That Are More Important Than We Think

How to Start a Business Instagram Account

Social Entrepreneurship: 5 Tips to Improve Your Web Presence

How to Drive Traffic to Your Website Using Social Media 

The 10 Free Digital Marketing Tools You Absolutely Need in 2018

How long ago was it when you first heard of reselling hosting? When was it when you found out you can make a business out of it? Now, what about all the information you need to start?

That’s right. In the beginning, you cannot possibly know everything about reselling hosting. That’s why I collected the most important you need to know and these tips will help you become one of the best reseller hosting providers.

1. Do Your Research

As I pointed in the beginning, there is a lot you don’t know about web hosting service and best reseller hosting services, and now is the time to start learning. Even more, there’s no better time than now. Except for yesterday, when you should have done it.

Learning about reselling is not difficult but it’s not easy either. There are a number of things you need to know before starting. This is why my first advice always has been – research. Familiarize yourself with the companies that provide reseller hosting services, what support they offer, the technical aspects. Of course, the charging, payments, and profits.

I am sharing with you the answers you need about our reseller hosting services, but you might want to check others too. Always, make sure you read reviews, ratings, and research the services a certain company offers. There are a few matters to keep in mind, make a list of them and follow it and for sure check out some of the best reseller hosting companies before you pick yours.

2. Learn About the Technical Part

Don’t worry. The most important is held by the company you choose. The software will be provided by your host, as well as the support and monitoring the process. That’s the best reseller hosting part of all!

With that said, you might think “Why do I need to know about the technical part then?” You don’t have to. But it will be easier for you to know what is offered to you, what exactly you’ll get and how you can use it.

You don’t have to know how ice-cream is made to sell it, but you’d want to know how it tastes, what flavors it has and how others sell it. Am I right?

Even more, before you start reselling, you can check AwardSpace’s Free Hosting and host a site. It can be as a test – to learn how It works or to understand the specifics of hosting. And after that, it might even turn into something great – as your business website for example.

3. Write your way to the top!

Start from writing your hosting plans and go all the way to creating content for best reseller hosting.

Of course, you’ll need to begin with terms of condition for your clients. It’s how it works and how you’ll make their decision easier. After that, think about agreements and how exactly your plans will work.

Furthermore, think of a way to welcome all of the users that chose your reselling hosting service. They might not know you are a reseller, so they’ll be happy to feel welcome to your world. Send them a quick message, a pop-up screen one or email a short card. Say “Thank you” and remind them your services and terms of use.

Finally, figure out a way to assure your clients that they can trust you, help them with some content and share useful tips, support and information. For example an FAQ page. That’s one way to get to the best reseller hosting place.

4. Legalize

This is an extremely important matter. Truth is, the sooner you start attracting more and more people, the sooner you will start having abusive clients too. So, you better think about that in advance. Contact an attorney for advice and create the necessary documents. This will protect you and prevent further problems with your users.

5. Think it through

Every hosting company chooses for itself what the offers will be. There’s nothing unlimited. Sure, you can offer free web hosting or other preferences, but it all has to be combined in a plan. With that said, make sure to think of a reasonable limit and preferences to the plans you offer.

There is no formula for how exactly to do that, you’ll have to think about what you want to give to your users and what they have to upgrade for. You can check Reseller Cluster’s services to resell to get an idea about that. Look at the preferences of the free web hosting, after that check out the paid hosting programs and you’ll get the idea of how it works. It will help you on your way to the best reseller hosting services.

My advice is to set limits to the disk space to prevent some of the sites abusing your account and services when they have errors. You can always offer an upgrade with more disk space for those who need it.

6. Support and services

All resellers offer pretty much the same. They all use hosting and they all share and resell it. However, there is one thing that can be done to make a difference. And that’s the support and services you’ll provide.

Pretty much how Reseller Cluster works, for example, is that even when you are reselling hosting, the servers and support are provided by the company itself. So, resellers don’t have to take care of that, it’s part of the deal! But if you want to be extraordinary and stand out in front of your competition, you can think of something more.

You might offer some kind of own support. Doesn’t have to be big and amazing. It can be a small favor or just a nice way to show your customers that you care about them and they have your full support.

As I mentioned, some of the users might not know that you are reselling your hosting, even best reseller hosting companies can keep it private. So, it’s very important, especially in the beginning, to check how your reseller company is supporting the websites and double check that process.

7. Keep up!

At the begging of your journey, you will be very excited to get users and for people to sign up with you. This might get you off track a little bit, considering the enthusiasm all over you, but you need to stay focused. After clients sign up, you still need to keep their interest. You need to continue marketing them. When they grow or just get to know the website developing, their interests might grow too, they might even change their needs.

So, my favorite and best reseller hosting tip is adding value to services, provide additional profit and let everyone’s business grow. Include discounts to attract, offer free hosting and domains, and still – know your worth. You can offer an easier and faster way for your users to grow and you can do it yourself too.

If you have more questions and need tips for keeping your growing reselling hosting business, don’t hasitate to contact us! We’re 24 hours a day here for you!

For becoming an entrepreneur and a successful businessman, there are a number of things you need to know, have, be and become. They are all important in the bigger picture and have a huge effect on your future creation.

Some of those skills and abilities people are born with. They are lucky and probably need to work on something else you have and they don’t.

But if you’re just starting to develop your ideas and you’re wondering if you are the right person to become an entrepreneur or you are not sure about it, this list of 10 entrepreneurial skills will help you. You can use it as a checklist and assure yourself that you really are ready to do it.

Most likely, you already have those entrepreneurial skills, you just need someone to give you the right push. So here it is. The right push.

 1. Saying NO

I’m starting with one of the most difficult for me to overcome. It appears that it’s hard not only for me though. When it comes to mastering entrepreneurial skills, however, you absolutely need to learn to say ‘no”.

There will be different moments to do it, and you should learn how to get out of those situations. Sometimes it will be about a client offering not suitable proposal. Other times it will be about a vacation you need to skip to finish your work. No matter what the circumstances are, don’t feel bad about saying no.

From time to time, try also not to apologize. You have priorities, you are a name for yourself and if you want people to see you the way you want, you should act like that. Which leads me to the thought – have your priorities in the right order. Don’t just say no, because… you have to say it.

2. Expand your knowledge

Information is everything. It all depends on how you can use it and what you can achieve with it. Some people study all their life, learn a lot of things and are still not able to do anything with that. It also matters if you are learning relevant information considering your line of work.

Before you start your business, website development, reselling hosting or any other activity you chose for yourself, you need to get familiar with everything necessary. Learn how to do a thing, how to be better than others and what will be helpful for your side of work.

You have to not only research, but also read and learn as much as possible. My personal advice is to do a list with all the books you can read for successful leadership and entrepreneurship. I’m sharing one interesting article about that with you.

7 of the Best Books to Read for Success

Not only this but if you are thinking of starting a Reseller Hosting business, you can read articles such as:

7 of the Best Reseller Hosting Tips You Absolutely Need to Know

3. Manage Your Time 

Not once I said, time is everything. Whatever you are doing you need to consider when you are going to do it and how long it will last. Managing your time is one of the entrepreneurial skills that you absolutely need to master if you want to succeed.

Thankfully, there are tools and extensions that can help with that. One of them Is Asana. It helps a lot with managing the tasks you have, the time to do it. Furthermore, everything you need to plan and especially if you are a team of a few people, it can organize everyone’s responsibilities.

4. Manage Your Money

Since we are talking about managing, there is something as important as time. Maybe even more. Money, of course. The ones you spend and the ones you earn. Profits and expenses are in our lives all the way through. And you need to take care of all of them.

To make sure everything is going well, you need to keep track of your money. It’s not one of the entrepreneurial skills that is difficult to learn. There are apps and helpful tools for this too. You can now manage everything online and don’t worry about it.

You just need to make sure you are spending the right amount of money – what you can afford and what can be enough for client’s engagement and experience. As well as that, keep track of the money you are earning when you start doing that. Always know where is everything coming from. Most importantly, analyze it. What helps you profit and what can increase.

5. Know Your Competition

When you are a child you look around and see everything you don’t have. Even rich kids don’t realize that they have a lot and spot the interesting things others do. We always want what we can’t have, someone said.

Well, you can have it if you want it. Our parents usually advise us not to look at others and appreciate what we have, but in business, it doesn’t work this way. You need to look around, you need to research them. Not to see if their grass is greener but simply to understand how it works.

You can get ideas, you can notice something you are missing or that you are actually doing better. If you haven’t started your business yet, you will collect just great ideas of what you can do more. If you have it in you, of course.

6. Be Well-Aware of Your Weaknesses and Strengths 

Most of these entrepreneurial skills are important in our lives not only when it comes to entrepreneurship and business. Self-improvement is necessary and you need to grow your personal skills as well as your business ones. So, all of the listed skills here could also be helpful for you if you don’t take the next step in expanding your ideas.

What’s in the way of very big companies sometimes is the lack of a vision. You get so caught up in your work and building your empire that you can easily forget to stop and look at yourself. That’s why sometimes the appearance of someone who is out of your line of your work, can help you see what you otherwise can.

One way to prevent that is always making sure you are open with yourself about your abilities. There will be things that you are not good at. There will be weaknesses and that’s okay. Just think about them before they get in your way. This way you can try and prevent them from messing with your work and go around them.

Same as that, you need to be confident about the skills you are already mastering. They are your weapon and the way to get you to the top. Go for it!

7. Communication

Becoming an entrepreneur comes with a lot of responsibilities and grows as much as that connections. Your colleagues, clients, users, and followers will need you to be inspiring and influencing. People love to follow others who have something more than them, that is better than them. That usually motivates them and gives them assurance that they can be like you one day.

So, give them that. Be an icon for them. and what better way to do it than communication. How you affect them will later have an effect on you. You need to be confident, show power, be strong and at the same time personal.

There are a lot of books that you can read to improve the way you talk, express and your impact on people.

8. Marketing

That’s a pretty larger theme than just a point in my entrepreneurial skills list. It is however extremely important for your growth. You can create something extraordinary but if no one hears about it, did you really do it?

Probably the best way to get your company, site or business running is with hiring a marketing company. However, you still need to learn about marketing and get better at public relations.

Familiarize yourself with the online presence and social media channels, email marketing, of course, our favorite SEO, and advertising. We are living in a world where most of our business is driven online. So, go there.

All of this marketing presence includes preparing good content too. What is Content Marketing? Remember –  2. Expand your knowledge 

If you want to expand your knowledge in Marketing here is a list of 5 of the Best Free Digital Marketing Courses 

9. Persistence

Persistence all the way. Not giving up, keeping your head in the right direction, always moving forward. These are my favorite entrepreneurial skills and successful tips. As soon as we understand that these qualities will get us where we want to, with almost everything in life, the sooner we’ll start living a better life.

Positivism is always a good idea and will hold our hands all the time, but it’s not enough. You need to stay focused on your goals and dreams, not lose track of your direction and keep your head in the game.

10. Hard work and motivation

All the things I listed in the last point are great, but whatever you’re doing, motivation can fall asleep. Sometimes when you don’t have the accumulator, your business won’t drive using only its positivism. So, it’s very important to figure out a way to bring it back to work. Recharge.

You can pick a few bloggers to follow that inspire you, or Instagram profiles, maybe even create a board on Pinterest. Whatever you do, keep reading, keep challenging yourself and keep going.

And last, but for sure not least – hard work.

Dream hard. Work harder.

Sure, if you are talented you’ll get to the right point. But can you stay there only with that? Sorry to break it to you, but no. You still need the hard-work to keep yourself in the game.

Ratings and Reviews

To be honest, that’s one of my favorite parts in the whole process. Finding out people like you, how they rate you and what comments they have – got to love it! It’s one thing to find it on Facebook or by analyzing your income, but it’s a little bit different when you see the stars and the words after. When it comes to Reseller Hosting it is also as important to know how your and the company’s services are working

It’s very often for marketing agents to obsess about that particular part of the process. We’ve witnessed people going crazy about one bad review. They make their campaigns based on the results they want to have on Google My Business or Trip Adviser. Then they start checking every day and following every single one review, there is on the Internet.

That’s too much. There will always be someone who doesn’t like the way you are succeeding. Don’t stress about it. Here is how you can actually do it.

First Steps – Finding Online Business Reviews

Step One

First of all, if you don’t already have it, install Google Analytics. And just a quick reminder: you need to let it gather data for a while. It won’t start giving you reports right after you start working with it. Give it time to do its magic.

That’s the best way for you to track all of the traffic you have, the behavior of your visitors, the conversion rate and the steps they take. Google Analytics will help you find out where your audience is coming from. For each page, you can track the origin of the coming visitors. Whether they come from social media channels, from particular keywords they used, or maybe an external link in another website.

Step Two

Maybe you didn’t think of that, but actually opening the incognito window, can get you a lot of answers.

Yes, tracking every tool there is for SEO and keywords is helpful, but you can do it manually too. By searching your website while incognito, you get the actual results – no segmentation made. So, first, you can do that and get your head straight.

Also, you can search your website and open every link you want, without Google administrating your click, your presence in the website or any behavior you have there. You can check the results your clients will have when the search for you.

You can also easily read all the reviews you want and if they are bad, you will not push their rank.

Reaction to Online Business Reviews

After you find and check all the reviews make sure you respond to most of them. Negative and positive online business reviews are both equally important. Whether someone is happy with you or sad, they both deserve to know that they are heard and appreciated.

POSITIVE ONLINE BUSINESS REVIEWS

Replying to positive reviews will add a better feeling to the person who left it. You can simply say “Thank you”, you can say a few more words or if your business is big enough, even think of award or discount to the best reviews.

NEGATIVE ONLINE BUSINESS REVIEWS

When it comes to negative, you should be more careful. First, think it through. We all know the saying “The customer is always right” but we also all know that’s not true. If someone left a review that is completely not true, don’t start with that right away. Give a little technical if necessary explanation and a bit long, so that it is obvious and clear why the comment is not correct.

Try to sound understanding, appreciating the comment and yet, confident about the truth to your business. Don’t start a conflict, rather than that put a calming end to the started conversation. And if you need a push to be better at your work, here are some of the best reseller hosting tips. Not only that but also don’t forget that there are entrepreneurial skills that have to be mastered.

Final Thoughts

Give a reason for good online business reviews and also a chance for everyone to express their feelings.

You can put on your website, or allow it on your Facebook page, maybe create Google My Business account. Either way, let your customers share their thoughts. You can not only understand how your work is doing but also get ideas on what you can change, upgrade and make better.

Good reviews will not come through if you don’t give people reason for them. Every business works better and is more successful if it has a benefit for the users of it.

According to Google Support Center for Analytics, bounce rate is:

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

The Bounce Rate Definition

 
It can be sum up in: It’s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period. You can also track the bounce rate of a single page or a segment or section of your site using Google Analytics.
According to SEMrush, bounce rate is the 4th most important ranking factor on SERPs.
But at the same time, according to Search Engine Journal, Google does not use bounce rate in its algorithm metrics.
Google’s algorithm may not directly take bounce rate into account, but what it signifies is very important to it. So, either way, the bounce rate is important for you and you should keep track of it.
 

How High is Too High

It can be scary. Numbers can be misleading but how can you know? As we’ve pointed in a few of our blog posts, using Google Analytics can help you in a lot of different ways. Especially tracking and finding out what’s a good bounce rate. Here are 3 more goals to set in Google Analytics.
First of all, what is your bounce rate? Take your time and to do a little private research. You should by now know that that is information different for every website and it doesn’t depend on one thing only.

So, tracking the bounce rate on your website and on each page is where you start. You can figure out what your lowest bounce rate in all of your pages, and also the highest. Then look at a few others, figure out what is usually low for you and what is high. Only then you will be able to set your average bounce rate.

High can be too high. It can be 100% high. But if it’s actually over 90% it probably means you have a bug in your website or it’s a page with no real content on it. Try avoiding pages like that, make sure you create your website fast enough to skip the presence of pages like that. As you now know, the bounce rate of the whole website considers each and every page.

What’s Good Bounce Rate

 
When you set your average bounce rate, you’ll easily track anything that’s lower and consider it good. Honestly, the most common good bounce rate is around 40% and less. But there is one more thing you seriously need to keep in mind when you are wondering what’s a good bounce rate.

Sometimes a bounce rate that’s too low, could be alarming for lack of dynamic on your website or particular page. It could happen in blog posts that are not read by many or news if you have a section like this. This means what’s good bounce rate once is not necessarily good another time. Consider all factors and keep track.
 

What’s Bad Bounce Rate

 
We can’t just leave it to what’s good bounce rate. Of course, you want to know when it’s time to start seriously thinking of lowering your numbers. The truth is when you see a bounce rate higher than 70% you should start searching for the reason and the content that’s driving your percentages up. Even if you are a reseller hosting you are still using website hosting, and support center help with enormous amount of things,  but keeping track of the bounce rate is truly your task and you shouldn’t forget about it.
 

Keep in mind

First of all, make sure you track the different devices and make sure where the bounce rate is coming from. You can divide by pages, by content, by a lot of segmentation actually, but don’t forget that because it’s actually one of the most important when it comes to what’s good bounce rate.

A mobile high bounce rate can cost your website higher rate. You can easily check if your website is responsible and if there is something you can fix there. My guess is, there is.

Set your own baseline. Every website has a different purpose and use. So, every site attracts different engagement, period to stay, bounce rate and of course, a different audience. After you do your Google Analytics research and find out what rates are high and what low for you, set a baseline. Follow it and you’ll always know what’s good bounce rate for you.
 

Reduce it.

 
There are a lot of different ways of reducing the bounce rate. Most of them are connected to the quality of the content. First, keep it fresh and new. Second, keep it easy to read and go to your previous pages to improve their readability too.

Then, think about Call to Action buttons, using too many pop-ups, also using the right keywords for your audience. It’s actually very important to attract people that are interested in your content. Otherwise, you’ll be helping the high bounce rate yourself.